Ian Leopold studied business in college when the professor has given the task to write business plan in any area. Ian has come to idea to organise the small newspaper about a life of students where wishing firms could advertise the goods for youth.
Ian has considered that if student doing the first purchases in a life in 1 place it is quite possible that this person all life will be buying things in same company .
He has written the business report and has given to the professor on check. What its surprise when report has come back with worst mark [fail]! The professor of economy has told that the idea deadborn and will not work it. From for a bad estimation for the project, Ian could not graduate in time.
Such categoriality has angered him and he has decided to prove to the professor its wrongfulness.
For 4 weeks he has sold the spaces in the student newspaper in 100 local businesses and has earned on it 5000 dollars.
It was its last year in college and after the graduationof Ian was arranged to work on a speciality in the insurance company. Worked there 16 months, he was tired of wasting time.
He remembered About the idea and left work, and hired workers to begin to publishing free newspaper for students.
Already after 3 years, its newspaper became very popular,about 930 000 students in 65 colleges are readers.
Here you think, Ian argues. When the young man or the girl starts to buy for the first time a detergent powder? Correctly! After leave the parental house and begins training or work independently.
The average student in the USA spends approximately 5000 dollars a year for purchases. It approximately 65 trillion a year only from students!
Ian has concluded contracts with the popular companies on manufacture of sun glasses, deodorants and so on advertises all this business in the student's newspaper. Also, the newspaper pay for advertising the sports student's organisations.
Now Iana have 10 million profit annually.
idea translated from http://www.businesswithoutstress.com
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